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First Things First

This book addresses the importance for ethical design.
Book Cover

Book Cover

Table of Contents

Table of Contents

Chapter Opener

Chapter Opener

Pull Quote on a Spread

Pull Quote on a Spread

Book Spread

Book Spread

Chapter Opener

Chapter Opener

Book Spread

Book Spread

Book Spread

Book Spread

"It is something as unfashionable as a manifesto."

Kenneth Garland wrote the manifesto, First Things First, in a time when commercial values were starting to take over the creative process of graphic design. The struggle between market driven design, and user driven design has gone on for decades, and this book aims to engage young college students in learning about this battle, and to make them aware of the higher purpose of design.

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